The up-to-date marketing requires more than developing a good product, finding its attractive price and making it available. The companies should associate with their present and future market partners, as well as with the public. The question isn’t whether they are to associate or not; it is rather what they are to say, whom and how often they are to say it to.

We aim at working out an argumentation attracting the target group of people, provided that they do enjoy it; an argumentation showing our products to their best advantage in such a way that they can be recognized at once by the customers and kept up with ease by the staff. To confirm and keep our products up, we organize regular promotions and product tasting in the biggest wholesale chains in Bulgaria.

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